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In a October 13th newsroom update, Facebook announced its new food ordering capability. VP of Local, Alex Himel explains the concept:
Ordering food for takeout or delivery is supposed to be simple. That’s the point. But somehow it’s gotten complicated. First you need to decide what to eat, then you have to sift through a bunch of options and services.
Today, we’re taking the time out of finding what you want to eat by officially launching the ability to order food for pick-up or delivery, directly on Facebook. People already go to Facebook to figure out what to eat by reading about nearby restaurants, and seeing what their friends say about them. So, we’re making it even easier.
Facebook works with existing food ordering services like DoorDash, Delivery.com and ChowNow. Interestingly enough, GrubHub nor Seamless were mentioned in the post.